Mogs is 'an interactive creature simulator' the aim is to raise your mogs and build them up with essences harvested from plants in your island garden - train them in the arena (warrior, wizard and sprinting tournaments) and earn gold by conquering neighbouring islands and by earning new and rare mog types. Gold can be used to kit out your island with interactive props for the mogs to play on and for you to interact with. Buy accessories for the mogs that give them new abilities and animations/interactions.
Buy exotic tame creatures and watch your mogs ride around or even fly on them.
Take your bravest mog into the dungeons to fight monsters, build up their experience and find rare treasures.